The Joliet Herald

 

Pillow talk

By Kim Smith
STAFF WRITER

Local invention: Helps youngsters talk about their feelings
An idea that wouldn't go away has been transformed into a pillow named Paddy.

The brainchild of former Joliet resident Aimee Markelz is the first of a line of products designed to help children learn to talk about their feelings.

"The idea started 12 years ago," Markelz said. "I was volunteering with the crisis help line. They taught me to handle what is called active listening. No matter what had happened to the callers, we had to listen and get them to talk about their feelings." Soon, Markelz realized she had trouble expressing her own feelings. "Our instructor passed a sheet around and had us write as many words for feelings as we could in 60 seconds," Markelz said. "I came up with 10. Then the instructor passed out a sheet of 100 words expressing feelings."

Realizing that most adults feel more comfortable discussing their feelings with strangers bothered Markelz. She started studying the problem while working her way up the corporate ladder at Sanford International, a manufacturer of writing instruments and coloring products, as a market research analyst.The St. Francis Academy graduate was promoted to vice president of marketing at Sanford International in Chicago.

With the desire to help people still strong, Markelz quit her job in March, 2001, and opened her own company, Talk Inc. "I am trying to come up with fun ways to get people to talk about their feelings," Markelz said. "The best way to start seemed to be through children."

Paddy Pillow is a lovable, hugable pillow that also has a hard time naming and explaining how he feels. Each brightly colored pillow comes with an illustrated children's book and a CD of original Paddy Pillow music written by Aimee's father, Jim Markelz of Joliet. "I knew at one time my father played the organ and sang in the church choir," Aimee Markelz said. "I had no idea he could write songs. It came as an absolutely tremendous surprise."

Markelz grew up in Joliet and is the youngest of six children. Jim Markelz is the former owner of Markelz Office Equipment. Her mother is Marge Markelz. Her brother Greg Markelz now runs the office equipment business, her sister Janet Markelz runs an office furniture business in Joliet. She has a sister Nancy Gatens who lives in Dallas, a brother Carl who is a priest and principal of Mt. Carmel High School, and brother Paul who owns Bridge Technologies Inc. in West Chicago. "I may live in Chicago now, but I am always in Joliet at least once a week," Markelz said. Markelz attended St. Paul the Apostle Grade School.

To creating Paddy the Pillow, Markelz enlisted the help of a professional advisory board of clinical psychologists, and educational psychologist, a speech pathologist and a licensed social worker who specialized in family and individual counseling."The younger we start working with kids in developing healthy emotional literacy, the better off they will be," said Dr. Anne Updegrove, a clinical psychologist. "Teaching them a vocabulary of feelings provides the words to express themselves clearly and comfortably. Children need to identify their feelings and practice talking about them with a person they trust."

Paddy Pillow is designed to help parents and children explore the world of emotions together. The book is the first in a series and deals with the feelings of happy, sad, love, scared, angry, shy, ashamed and proud. Future books will deal with jealousy, confidence, loneliness, excitement, hurt, frustration and more. Theme orientated books are also in works to help children cover common sense issues children face such as peer pressure and diversity. "Understanding our own and other people's feelings is essential to healthy emotional development," said Dr. Caroline Rehm Seufert, an educational psychologist and speech pathologist who helped design Paddy the Pillow. "Paddy provides parents and children with an entertaining way to facilitate the identification and expression of feelings."

Markelz is introducing Paddy the Pillow in the Chicagoland area. The Paddy the Pillow set retails for $29.95 and is available at paddypillow.com.

Locally, pillow sets are available at Rand's Hallmarks in Crest Hill, Joliet, Lockport, Romeoville, Plainfield and Frankfort; Provena Saint Joseph Medical Center's gift shop; and Markelz Business Interiors.

Kim Smith can be reached at (815) 729-6067 or via e-mail at ksmith@scn1.com.


04/14/02